How Salford Business School prepares me for a career in Marketing?

Having won the Business School of the Year title at the Times Higher Education (THE) Awards in 2014, Salford Business School was the obvious choice when I decided to pursue my Masters in Marketing.

At the moment, I am undertaking the second module of the programme but have already noticed the relevant knowledge and practical skills being taught. Lecturers have a wealth of knowledge and experience as they have worked in the industry but they also keep up-to-date with their teaching methods.

Another reason I feel Salford Business School will prepare me for a career in Marketing is that they have Business Innovation Programme (BIP) options allowing me to choose from a few options including a dissertation, a ‘live’ project, an internship or placement.

Marketing International Business
The first module I did in the programme was Marketing International Business. In this module, the thing that intrigued me the most was how culture could affect business. As the world is becoming more connected through globalization, most businesses now extend beyond borders. With this extension, wanting to do business with a company or partner from a different culture will require mutual understanding of cultures to maintain a good business relationship.

Another practical aspect I got out of this module was learning and understanding that one advertising and/or marketing strategy may not work for all markets. When creating a global campaign, it is best to utilize graphics instead of text in case it gets lost in translation. Here are a few examples:

Electrolux
Swedish vacuum maker Electrolux wanted to highlight how powerful its vacuum is with the tagline “Nothing sucks like an Electrolux”. But in America, it is slang that something is bad or no good when it ‘sucks’!
electrolux

Ikea
Ikea named it’s product “Fartfull” which means full of fart in English!
ikea_fartfull_screenshot


Search and Social Media Marketing

The second and current module I am doing is Search and Social Media Marketing, which has shown me that social media is not just for consumers but also for businesses. As more people become Internet and social media savvy, marketing should go beyond the traditional offline methods and engage more with the consumers.

In this module, I have also learned the importance of how Search Engine Optimization (SEO) and Search Engine Results Page (SERP) through keyword research and analysis can affect online marketing.

social-media-marketing-PR-marketing-communications1-e1448230523798

Part of the Search and Social Media Marketing module sees us putting what we are learning to good and practical use as we are tasked by a company to come up with marketing campaigns for their products.

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Although I am only halfway through my second module in the MSc Marketing programme, I am thoroughly enjoying what I am learning and already reaping practical benefits from it. Moving forward, I believe Salford Business School will continue to equip me for a career in Marketing!