I am Studying MSc in Marketing at University at Salford, Manchester. I am looking for internship in Social media marketing, personal branding, SEO and digital marketing to gain professional experience. This is my very first time publishing a Blog post which I never even thought of before. As a student, I knew how beginners struggle when starting blogging as I experienced it myself. But I actually enjoyed myself while I am writing this blog post and hope you will enjoy too.
Nowadays, personal branding concept is growing fast and everyone is keen about what is ‘personal branding’ and how it works and so on. My point of view is anyone can become a personal brander and promote yourself as a brand. I know this sounds little bit confusing, and you may wonder how you are going to promote yourself as a brand. Even I had the same question, before I started learning about SEO and then I realised how easy it is. And of course, as a beginners’ level person you may be wondering how this market personal branding through SEO benefits you. You may thinking ‘can I use it for my career development?’. Definitely, you can. Especially if you are an international student, like me, this will build more confidence because I know that it takes sometime to find a better job based on my personal experience as well.
— Kim Garst (@kimgarst) 29 July 2016
Let me show you how to brand yourself using SEO as a beginner and how you can use it to find your dream job.
The first time I heard the word “SEO (Search Engine Optimisation)” from my Search and Social Service Marketing Module Tutors Dr Tahir, Dr Aleksej and Sophie at University of Salford. I had no idea what it is or how I am going to use it. At that time, I thought it is just a tool which we going to study for SSMM (search and Social Media Marketing). But once I started learning more about SEO believe me, you will understand, and once you are familiar with SEO, you will realise it is just not any tool. It is one of the powerful tools we can use in Social Media marketing.
What is Personal Branding?
Simply, it means making yourself known for what you want to be known for. In this case, you should consider yourself as a Brand. It is kind of an odd feeling, as we always misunderstand a brand is something relating to a product or a service. A definition of personal branding is the practises of people making themselves and their career as a brand.
Personal branding involves managing your reputation. Looks, style, attitude and skills set the same way a marketing team would promote their bags of ‘Walkers’ or bottle of ‘Lucozade’. Most of people shy away to making themselves the Poster-child for their own, because of the fear of retribution. For example, if you break a law or offend your work, then you are personally responsible. On the other hand, if you’re not confident of yourself or work you do, then you will face lot of trouble when branding yourself.
Best way to sell something – don’t sell anything. Earn the awareness, respect, & trust of those who might buy.
— Rand Fishkin (@randfish) 4 February 2015
Creating personal websites and Social media network platforms is first step to building a personal branding. But you cannot grow your personal branding if you are not managing SEO. You can check this video about personal branding to get more information.
If you want to become a personal brander, today, right now, is the very best time to start your work becoming a personal brand. Maybe you already have the qualities of a personal brand (even if you are not aware about them) that you have been building up since you began your academic or professional life. Read this article if you interested about personal brand evaluation here. Not only does managing a personal brand lead you to build up brand equity, which will give you star power. I wonder, is there anyone who does not want to be a star with power?
What is SEO?
Search is important when it is comes to personal branding, you can maximise your brand visibility within Search Engine Results Pages (SERPs). For example, let’s assume the brand is Nim Tennakoon (me) and when you enter it in Google, Yahoo or Bing, you can see SERPs. Through SEO we can maximise displaying your brand name in those SERPs. As my point of view, SEO is the link between your buyer persona and your brand.
So now you have a question, what is this SEO? Let me explain this to you.
SEO (Search Engine Optimization) is used for getting traffic from the free, natural, organic search results from the search engines. Simply it is mean, SEO is a process focused on growing visibility in Organic (Non-paid) Search Engine Results Pages. It is all about building a search engine-friendly web site. If you are so serious about building personal branding, but yet, you are not familiar with SEO, do not worry. I recommend you read this beginners guide here
Search engine marketing management traditionally involves both Pay Per Click (PPC) and Organic search results. If you are interested in PPC or you want to make PPC pay off for your blog check this post.
— AJ Ghergich (@SEO) 20 July 2016
If you are new to SEO and want to know more about it, I recommend you watch this video. It gives you a quick understanding about Search Engine Optimization.
How to use SEO to promote your personal branding?
All right, I hope you have an idea what personal branding and SEO is now. We will see how to use SEO to promote your Personal branding. This is actually creating a web site to promote your personal brand using Social media platforms.
First of all, do keyword research. This is important, because keyword can have an impact on your Personal brand visibility on SERPs. To do keyword research You can use Google AdWords planner, Google trend, SEMrush, and Answerthepublic.com. While researching keywords Make SMART objective.
Secondly, start on-page optimisation. This is including contents of a web page, For example, Title, Page name (URL), page descriptions and so on. So, content should be unique and relevant. And also make a list of profile links. On the other hand, content should be internally linkable.
— Nim Tennakoon (@nimzigirl) 28 July 2016
Thirdly, off-page optimization. It is including link-building and social media. Off-page optimization is important because it is indicating how others perceive your personal branding (Your website). For example, you can write a Blog post which is relevant to your keywords and publish it in Social media platforms. When you share it in social media network channels, the likes, comments, and shares from others, increase the blogs ranking.
If your interested in writing a blog post and promote your personal brand online, you can read this blog post. It is simply gives you tips on how to write awesome and SEO friendly blog-posts. and also you can get some help from Yoast about SEO blogs.
When you promote your personal branding and engage more in social media networks, trying uploading new blogs, you will love what you do. And if you try, you can make it your dream job too. There are so many jobs in Social media, SEO and digital marketing fields. All you need is to be unique and show others who you really are. And remember, when you market your personal branding (Yourself) while studying at University of Salford, when you graduate it will make you stand out from other students. That is what recruiters are looking for, a person who can be unique and creative with the right attitude.
Why Choose University of Salford?
University of Salford highly ranks among national and international students, because of the quality of teaching and learning modules. Friendly staff, Award winning business schools, and other qualities. I am grateful that am studying in University of Salford. MSc in Marketing course helps me to enhance my employability skills and knowledge about marketing. The best thing that happened in my life, is the moment I decided to choose a Postgraduate degree in Marketing.
Search and Social Media Marketing is my favourite module. It is really helping me to grow my personal brand through SEO. It encourages me to optimize my social media network channels. the reason why I am writing this blog post also, part of practical session of this module. Here is some feedback about Search and Social Media Marketing from former MSc in Marketing students.
As a student of Salford business school, I am enjoying all the benefits from the University of Salford. If you are looking for a job you can go to workshops and improve you skills and attributes. And also you can check advantage for latest updates about jobs. One of the main reasons why I chose the University of Salford and my postgraduate taught degree, is because of the Business Innovative Project.
If you have enjoyed reading this please comment below, like and share it. Feedback is always welcome and appreciated. If you need more information contact me on LinkedIn or Twitter, or you can Email me. Or you can simply click on my Facebook badge below.