What Is A Buyer Persona A buyer persona gives a generalised overview of the type of person that interacts with the business, purchases your services, or needs your services. This persona is often given a name so that a company can quickly refer to ‘what would our buyer persona think’, or would it suit them? […]Continue Reading... 1 Comment.
Planning Welcome back to my blog series that follows me on my internship with Revolver Records. After a brief overview of the project in the last post, this post will focus on my effort to plan for the placement, as well as outlining some of the key theories I’ll be using to make my analyses. […]Continue Reading... No Comments.
Revolver Records Placement As part of my MSc Management degree with the University Of Salford, I have undertaken a 3 month internship project, at Revolver Records, in place of a traditional dissertation (The project still comes with a 10,000 word professional dissertation, but the workplace experience offered was too good for me to pass up!). […]Continue Reading... 7 Comments.
What is a Keyword? A keyword will be a word that is incredibly relevant to a landing page on your site, or your site in general. They are recognised by search engines as a way to match what people search for, to your content. For example, if I was writing a page about keywords without […]Continue Reading... No Comments.
Social Media Marketing Tools Direct Emails are just one of so many different techniques available for Digital marketing; it can be difficult to figure out which one is best for you. This post is going to cut through the bullshit, and give you the low-down on arguably the best, and most used, digital marketing tool available. Email Marketing […]Continue Reading... No Comments.
Passion4Digital Chapter 1: What I Have Learnt There are a number of things I have learnt during the first chapter of the Passion4Digital MOOC. And here are the top 5: A Digital Brand can be used to create Digital Equity. Digital equity is the quantification of a digital brand, demonstrating if that brand can provide a […]Continue Reading... No Comments.