THE ROLE OF DIGITAL RETAIL EXPERIENCES IN HELPING BRICK-AND -MORTAR STORES STAY IN BUSINESS

THE ROLE OF DIGITAL RETAIL EXPERIENCES IN HELPING BRICK-AND –

MORTAR STORES STAY IN BUSINESS

Hey guys, thanks for checking back again. In my two previous posts we looked at the potential benefits of HTML and CSS and also covered career aspiration as an IT/IS professional. This third blog will focus on the role of digital retail experiences in helping brick-and-mortar stores stay in business.

To stay in business in the modern and very sophisticated day, retailers must seek and work towards a seamless physical and digital shopping platforms for their clients. This will no doubt allow shoppers to find the products they want, where and when they want it. For this reason, retailers, across all sectors and industries must be innovative and creative for them to stay relevant. One of the surest ways to meet the needs of the younger generations growing up in an environment where buy-now immediacy is the order of the day is through the use of technology. Through the use of the latest and innovative technologies, Brick and Mortar store can stay relevant, amidst the many emerging ways shoppers have at their disposal.

 

 

 

 

(Google.com, 2017)

Gao (2016) notes that the era of smartphones, computers and revolution that has happened in communication are highly influencing what, where and when customers buy what they want. Turow (2017) observes that only 80% of the top 100 retailers that were in business in 2008 exist today. This is as a result of the decline in the foot traffic inside of retail stores. Fortunately for brick and mortar stores, people still prefer to go into retail stores, provided it’s combined with a shopping experience that matches their lives – which is all about efficiency, personalization and immediacy.

A shocking report by Lal, Alvarez and Greenberg (2014) reveals that online shopping only accounts for 7% of global retail sales, therefore, if retailers can merge the physical and the digital, they will win the hearts of many shoppers looking for both experiences. To ensure that they deliver on the shopper’s expectations, many retailers are investing heavily in technology that is aimed at driving interconnected retail experience; offering both experiences of the digital and the physical worlds. This includes; upgrading websites, overhauling supplies chain to ensure they are refilled faster and making use of the available transport networks to ensure timely and reliable deliveries.

Besides, by bringing their inventory to customers virtually, many brick and mortar store can save on space and also allow their tech-savvy clientele have the shopping experience they desire. Retailers have even gone to the extent of having computers at their brick and mortar stores to allow customers to browse, compare models and read reviews on various items (Gao, 2016).

At Boulanger’s Paris Opera store, for example, clients can check how much items can fit in the various models of refrigerators or freezers before they decide on which model to buy. In the same store, sales people have been equipped with tablets which allow them to call up every products detail and even organize delivery details as the shopper desires. Other

retail stores are using technology that allows shoppers to create 3D virtual representations of how the product will serve their needs; be it furniture or kid’s toys (Turow, 2017).

It’s no doubt that in the modern day, the role and importance of digital experiences in brick and mortar stores cannot be over emphasized. Digital experiences allow brick and mortar store match the customers’ expectations, especially the young – which mainly revolves around efficiency, personalization and immediacy while allowing them to have a virtual shopping experience. Through digital experiences, retailers are also able to drive interconnectedness by offering shopping experiences that have both the digital and the physical worlds. It’s for this reasons therefore that retailers have to keep adapting to the new changes and taking advantage of the emerging technology to enhance shopping experiences, especially in the brick and mortar stores. Thanks for reading and please comment with you thoughts!

References

Link to blog

http://www.creativehive.org.uk/post.

GAO, Y. (2016). Web systems design and online consumer behavior. Hershey PA, Idea Group Pub.

LAL, R., ALVAREZ, J., & GREENBERG, D. (2014). Retail revolution: will your brick-and-mortar store survive?

TUROW, J. (2017). The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power. Yale University Press.

CAREER ASPIRATION AS AN IT/IS PROFESSIONAL

           Career Aspiration as an IT/IS Professional

Hello everyone I wrote about how HTML and CSS can be of benefit to the individuals and organizations in my first blog which really gave me a deep insight in starting my practical assignment of website prototype, but this my second blog is about Career Aspirations as an IT/IS professional. Career Aspiration refer to paths that individuals prefer their careers to follow. Many people aspire to work in a managerial position and hold powerful position, especially in a company. This is motivated by the possibility of having more power and responsibility and earning a good salary. The need to gain the respectable status one is accorded by the society for holding managerial positions is another motivation.

In the contemporary world, careers in Informational Technologies and Informational systems have become precious. This is attributed to the critical role the two professionals play in empowering organizations and creating competitive advantages in the modern world. This has created high demand for IT and IS professionals.

A profession in IT/IS deals with the designing, maintenance and management of various components of a system which includes software and hardware, system integration and networks. The career is divided into four pathways which are briefly described below; network structures which deal with designing, evaluating and developing network systems. The second is information support and services which deal with installing and managing software and computer systems as well as maintaining data systems.

The third is programming and development of software which involves designing, updating and managing software through programming and development. The fourth is the web and digital communication which involve creation and production of interactive media, especially in the entertainment world. Web developers are expected to understand web technologies and coding tools such as HTML, AJAX and PHP as seen in the figure below.  These four pathways are offered at the bachelor level. This requires one to acquire a bachelor’s degree in Business Information Technology. (Online., 2017).

IT/IS employment opportunities are expected to increase given the increased use of computers in companies and among individuals. Between 2010 and 2020 programmer jobs are estimated to increase by 28.8% and 43.1% for information support and services. This is a motivation for those aspiring to take IT/IS courses since their job security is almost a done deal.

Apart from job security, the large sum salary earned by professionals in the two careers is the main motivation why people undertake career paths. Information technology and information systems careers are one of the best paid globally. Occupations in computer and information systems earn above $113,700 annually. Professionals in computer hardware earn above $98,800 while those in computer software and applications are ranked at number 50 earning above $87,500 annually (Profiles.info, 2017).

Careers in IT/IS are one of the most advantageous and prestigious in the world. IT/IS careers being exciting and never boring is one of the many advantages. The field entails technical skills that require creativity and ability to solve problems. The challenges faced every day while trying to solve problems ensures keeps one fully engaged. The fact that almost all companies such as banks, learning institutions and hospitals require well-maintained computer systems assures one of the jobs anywhere. However, the career may at times be tedious since one may work for long hours while ensuring that systems are in good shape and running as expected. Thanks for taking your valuable time in reading my blog post and keep looking forward to my next blog which will be available in two weeks’ time.

References

Online., C. S., 2017. Understanding Information Technology.A Guide to its Craeer Opportunities.. [Online]
Available at: www.computerscienceonline.org/information-technology/
[Accessed 27 February 2017].

Profiles.info, C., 2017. 5O Highest Paying Careers and Occupations.. [Online]
Available at: www.careerprofiles.info/highest-paying-careers.html
[Accessed 27 February 2017].

Link to the blog

http://www.creativehive.org.uk/post

 

Potential Benefits of HTML and CSS

Potential Benefits of HTML and CSS

There are many advantages of using HTML, both at the individual and organizational levels. Firstly, HTML is easy to use and understand. It is quite easy to find someone from the web development business who knows about HTML (Duckett, 2004/2009). In fact, there is no shortage of professionals who use HTML for web design.

Secondly, almost all browsers support HTML. HTML is the only programming language that is compatible to the most number of operating browsers in the world. If you are trying to build a website using HTML, it will definitely show up on most browsers, as long as search engine optimization is utilized (Duckett, 2011).

Thirdly, among other things, HTML is practically free. This is good news to folks out there. You need not install any software for HTML and no plug-ins are necessary. This will definitely drive your website development cost down. Fourth, HTML is compatible with almost all storage systems available online (particularly those which utilize XML). You do not have to translate your HTML codes to anything, just to store and retrieve it in the near future. HTML is a ubiquitous programming language and Lastly, HMTL is the most search engine friendly. It is interesting to note that designing and creating SEO compliant websites using HTML is far easier than any other programming language available (Duckett, 2011). HTML produces the least hurdles and allows the users to simultaneously work on different platforms in a single time frame (Duckett, 2004/2009). All you need to do is to ensure that your codes are clean and authenticated. In addition, an HTML website is among the easiest to read and understand, especially for non-technical people. Small businesses need not use advanced programming languages for their websites, since HTML has all the attributes and functions of an effective and efficient web development programming language.

 

CSS (cascading style sheets) is also used in web development design. More often than not, people place too much emphasis on structure, while completely ignoring presentation (Duckett, 2004/2009). CSS is all about presentation. Its advantages are many. Firstly, using CSS allows for a clear and clean separation of style and structure. This may seem trivial to many, but separating style from structure allows easier reading and updating of the web document. A single line of code can be altered in seconds, without having to edit a whole segment of codes just to change the web’s background color. Secondly, CSS allows for faster download time. How is this possible? Utilizing CSS means using fewer codes, and fewer codes translates to faster download time (Duckett, 2011). And if you worry about images, relax. Since all your CSS is embedded in a separate file, all your codes will be stored in the browser. No subsequent downloads are needed for subsequent pages. This saves up time and improves the overall efficiency of your website. Lastly, CSS enables greater control of your presentation. The fact is, CSS has more formatting options compared to HTML. These include options defining the space and character of texts, as well as options related to page displays.

 

With HTML, using CSS eases out problems in web design and makes the whole enterprise enjoyable and less tiresome.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

References

Creative Hive Blog

Duckett, J. (2004/2009). Beginning web programming with HTML, XHTML, and CSS. US: John Wiley & Sons.

Duckett, J. (2011). HTML and CSS: Design and build websites. US: John Wiley & Sons.