Hello there, let’s talk about shopping, something we all love…
Many companies now have this system where customers can purchase their weekly shopping online. Over the years, online shopping has increased, before consumers where concerned of the security risks involved with shopping online however now more of them are prepared to buy on the web, because it’s so simple.
There are more advantages with shopping online as consumers can shop a lot more easier if they find it difficult going to the stores either if they have a disability or are unable to do their weekly shopping in stores they have this form of shopping which are available to consumers easily and at their fingertips. Also not to forget, you can save fuel, time, energy or if your too ashamed to buy the product in store.
Ccompanies have upped their game by having faster delivery, easier return policies, and many sites offering free shipping have also increased the attractiveness of online buying, I know I personally love to shop in the comfort of my own home, avoiding cold British weather.
When shopping online and if I’m looking for a specific product all I have to do is basically type the product name in and hundreds of the types of products show up and I can chose anyone¸ where as if I was to go in store what would happen there is I would go in looking for one product and walk out with 10/15 other products that I had no intention of buying… always happens.
‘Online retail sales are predicted to reach £52.25bn in the UK this year, a 16.2% increase on 2014 when the total stood at £44.97bn.’ Moth 2015
Consumers will spend £1174 online, which will make us the most frequent online shoppers in Europe.
‘The data shows that ecommerce is driving the growth in consumer spending across Europe. In-store sales are predicted to drop by 1.4% in 2015, but an 18.4% increase in online sales means that total retail revenues will increase by an average of 2%.’ Moth 2015
The growth is more likely to increase as smart phones make it much easier to shop online, by downloading the most well-known apps such as eBay and amazon, or even supermarkets that are available online Tesco, Sainsbury’s etc and the retailers are now investing more in the digital operations by advertising online, through popular apps (twitter, Facebook, Instagram etc).
The types of Disadvantages of online shopping could be in returning the product, if not satisfied or product is damage it would have to be return which could be an issue for the customer. However some stores are working around this and allow the product that’s purchased online, to be returned into store if there is a problem with the product. As mentioned above consumers didn’t want to input their card details online with the fear of someone being able to access their money or becoming a victim of fraud. With most companies you can now pay through pay pal which is a service that allows you to pay online using money in your PayPal account, your bank account, or with a credit card. PayPal offers some nice benefits, but using it is no guarantee that you won’t become a victim of fraud as with any paying service.
‘While technology is wonderfully scalable, online is increasingly starting to cause real challenges for retailers’ core business in the areas where people & process are involved. Many aren’t yet doing full end-to-end journey mapping or P&L analysis, so may not be realising the extent to which the overall journey is starting to creak, and be costly’ Tarragano 2015
The internet is the easiest way to get recognised and also the fastest way through social media, its affective starting an online business as it will keep expanding. EBay is an online shopping service, which provides products from all around the world, I could start up an online business of selling a certain type of product that I either made at home or even things around the house that are of value but I don’t use. Products that cannot be purchased in stores in the UK can be purchased online through eBay, some products that may be unobtainable in the UK completely and can be purchased from China for example or Hong Kong and can be found for a cheaper price with equal product quality. The disadvantage of this could be that the product may not be up to scratch if purchased overseas then this will result in returning the product but what I find, particularly with smaller products that if I was to make a purchases from overseas and the product was broken for instance I know that when it came to returning the product the Postage and packaging would cost more than the actual product so there is no point in returning.
Tesco offers a click and collect service. Where you can save time by purchasing the product online and then later collecting either in store or having it delivered to your home, just by paying a little extra. Why not! This personally I feel would be fantastic for my mum who is unable to shop for long periods of time, or if you don’t drive or if you cannot really be bothered to stand in long queues. Obviously you have to consider that you will not be able to have a see or feel of the product, which if the product doesn’t work then you will have to go through the whole process of returning the product. Personally I like to get a good look at a product especially if I’m paying a lot of money for it or if it’s something like shoes which needs to be tried and tested in my opinion and also when it comes to groceries I’ll probably prefer to pop into store (if I’m not feeling lazy that is).