Hello, I hope this post finds you well. I am going to reflect upon the past 4 weeks of studying digital marketing. What I have learned and how I am planning to gain from that knowledge.
I am reletavely new to the digital marketing industry. I knew about SEO, I had heard about Google Trends and had actually used it before when looking at the amount of searches Donald Trump had prior to his election as president. However I wasn’t aware of the depth of research that could be done through the one tool alone. Below, I am listing and discussing the biggest and most valuable tools I have found throughout my month in studying digital marketing at a Masters level at Salford University.
1 – Answer the people!
This tool is fantastic! If you’re stuck for ideas, answer the public! This website allows you to enter a term and it will research that keyword/search term and report back with the most popular searches. Below is a search I did for Tesla.
2 – Google AdWords!
According to Meghan Kelly of VentureBeat, in 2011 Google Adwords was Google’s biggest revenue stream. Just over 96% of their revenue came from the service. Adwords allows companies and people to place their website and content at the top of relevant searches. The company sets a budget and then they pay a set amount each time an end user clicks their advert and goes through to their website. Google shows 4 adverts at the top of a search and companies have to bid to have their website in one of the top 4 spots.
3 – Make sure you have the content!
Search engines want people to continue using their tools so they have the demand for ads to be placed. To ensure the best possible experience for the end user Google and other search engines look for the websites with the best, most relevant content. ‘Best’ is a subjective term yes, but if you have video, audio and interactive links to other sites Google is much more likely to serve your website higher than another that is similar but lacks relevant links or video content. So get creative!
4 – Monitor your SEO!
There are many websites and plugins that allow you to monitor your SEO. Giving you tips live as you write content. My SEO? Well I have included links to digital marketing, my post hyperlink it in english not code, there’s an image and the title is relevant and concise for Google. Some sites for SEO monitoring are Moz and although fairly inactive, Matt Cutts has a blog with insightful tips. He used to be the head of the Spam detection division at Google – so he knows his SEO!
5 – Constantly benchmark your progress!
Once you’ve posted a few times, once your website has been live for a week, once you have received your first 10 views, BENCHMARK. We all need to benchmark to monitor growth, make changes, benchmark and monitor growth again. We need to be able to hold accountable the content that has caused the growth. For example, a competition, an interesting video that became popular in the field etc. Once the biggest growth factor has been identified then you can replicate it until it isn’t effective anymore. Then the benchmarking process begins again.
Those are my 5 most important tools and pieces of knowledge for digital marketing after just 4 weeks studying it. Upcoming on this blog site will be discussions, more relevant tools, interviews with industry leaders and hopefully a well produced video of a 12 month digital marketing strategy for a charity. Keep checking back each Thursday for my latest post and content.
Studying a MSc Digital Marketing at the University of Salford.