Buddy-Up: A Fitness Friend Finder – Pitch

Here I wish to showcase a new app idea I have created, Buddy-Up! Buddy-Up is a fitness friend finder in the style of Tinder meets WeightWatchers. Below are some early designs of what the app could look like. It would feature several aspects, personal profiles, goals, a messaging system and direct interaction with local gyms; as the app will rely on gyms to sponsor content within the app to increase their visitors and this would provide revenue for Buddy-Up.

Buddy-Up Screenshots

Before people are able to use the app, they will have to create a profile or link a social media account such as Google or Facebook. The request of a social media account is to verify an account and shouldn’t push many people away as it’s a widely used form of authentication. In addition to this, I think the target age of the app is 18-34 and that demographic is more than likely to have a social media account. This link will then pull their name, age and location into the app which will be used to build the user’s profile. That’s the social aspect checked, next is the fitness side of it. The app would ask the user to select what kind of work-outs they like to do the most and what goals they have, whether it’s to lose weight, build muscle or train for a 10km run. The app will then store their selected work-outs and when the user searches for a fitness friend the app will search other profiles for similar selected goals hopefully leading to a buddy-up where the pair will select a gym and meet-up to work-out together towards a common goal.

When a wants to ‘Buddy’ with another profile and the other user does the same the match is made and the direct messaging service can be launched and together they are shown the local gyms they can attend. If a user is purchasing access to the gym through the app there is a small £1 service charge. This is to keep the app free to use and free of intrusive adverts. In addition to the service charge to gain revenue there is also sponsored content which will push a gym straight to the top of the list if the gym has paid to appear in the sponsored listing. It is extremely important to keep the app free to use and free of in-app purchases because when users are immediately hit with a pay-wall it can cause them to bounce back out of the app never to use it again. Of course this is unwanted and there is a morale of the app which is to push people to get fit together.

Based upon the tremendous success of dating apps like Tinder within the app store and the constant bombardment of 30 second work-out apps, “get fit quick” apps and wearable technologies to encourage fitness I think that Buddy-Up would be right at home within the App Stores. In its peak, Tinder had around 10 million unique visitors per day worldwide (Tinder And Evolutionary Psychology”, 2014).

I think Buddy-Up could grab the public’s interest due to the Tinder style which millions have become to love. In addition to the aforementioned reason I think the app would be clear in the app store because of the clear logo displaying two people in synchronisation, a precise tagline and the clear screenshots which are embedded into this blog post. I also think it will be more successful than calorie counting groups on the internet such as Facebook as they’re random people sharing the similar interest, not directly connecting with each other and display the Web 2.0 from the early 2000s which has not changed whereas mobile apps are consistently changing the mobile technology landscape.

In light of a new European regulation being brought in known as General Data Protection Regulation (GDPR) members will select which marketing they wish to receive and there will be a clear choice to receive no marketing should they wish to choose that. Their data will be kept but never shared, sold or swapped in return for promotion or payment. They will be in control of their data and the service will be kept ethical and for the use of improving fitness amongst the users.

Hopefully you’ll be a buddy for people in the future, Buddy-Up!

 

 

My 5 Top Tips for Digital Marketing

Hello, I hope this post finds you well. I am going to reflect upon the past 4 weeks of studying digital marketing. What I have learned and how I am planning to gain from that knowledge.

 

I am reletavely new to the digital marketing industry. I knew about SEO, I had heard about Google Trends and had actually used it before when looking at the amount of searches Donald Trump had prior to his election as president. However I wasn’t aware of the depth of research that could be done through the one tool alone. Below, I am listing and discussing the biggest and most valuable tools I have found throughout my month in studying digital marketing at a Masters level at Salford University.

 

1 – Answer the people!

This tool is fantastic! If you’re stuck for ideas, answer the public! This website allows you to enter a term and it will research that keyword/search term and report back with the most popular searches. Below is a search I did for Tesla.

AskThePeople’s result for search keyword ‘Tesla’

2 – Google AdWords!

According to Meghan Kelly of VentureBeat, in 2011 Google Adwords was Google’s biggest revenue stream. Just over 96% of their revenue came from the service. Adwords allows companies and people to place their website and content at the top of relevant searches. The company sets a budget and then they pay a set amount each time an end user clicks their advert and goes through to their website. Google shows 4 adverts at the top of a search and companies have to bid to have their website in one of the top 4 spots.

 

3 – Make sure you have the content!

Search engines want people to continue using their tools so they have the demand for ads to be placed. To ensure the best possible experience for the end user Google and other search engines look for the websites with the best, most relevant content. ‘Best’ is a subjective term yes, but if you have video, audio and interactive links to other sites Google is much more likely to serve your website higher than another that is similar but lacks relevant links or video content. So get creative!

 

4 – Monitor your SEO!

There are many websites and plugins that allow you to monitor your SEO. Giving you tips live as you write content. My SEO? Well I have included links to digital marketing, my post hyperlink it in english not code, there’s an image and the title is relevant and concise for Google. Some sites for SEO monitoring are Moz and although fairly inactive, Matt Cutts has a blog with insightful tips. He used to be the head of the Spam detection division at Google – so he knows his SEO!

 

5 – Constantly benchmark your progress!

Once you’ve posted a few times, once your website has been live for a week, once you have received your first 10 views, BENCHMARK. We all need to benchmark to monitor growth, make changes, benchmark and monitor growth again. We need to be able to hold accountable the content that has caused the growth. For example, a competition, an interesting video that became popular in the field etc. Once the biggest growth factor has been identified then you can replicate it until it isn’t effective anymore. Then the benchmarking process begins again.

 

Those are my 5 most important tools and pieces of knowledge for digital marketing after just 4 weeks studying it. Upcoming on this blog site will be discussions, more relevant tools, interviews with industry leaders and hopefully a well produced video of a 12 month digital marketing strategy for a charity. Keep checking back each Thursday for my latest post and content.

Alex Ehliger

Studying a MSc Digital Marketing at the University of Salford.