Here I wish to showcase a new app idea I have created, Buddy-Up! Buddy-Up is a fitness friend finder in the style of Tinder meets WeightWatchers. Below are some early designs of what the app could look like. It would feature several aspects, personal profiles, goals, a messaging system and direct interaction with local gyms; as the app will rely on gyms to sponsor content within the app to increase their visitors and this would provide revenue for Buddy-Up.
Before people are able to use the app, they will have to create a profile or link a social media account such as Google or Facebook. The request of a social media account is to verify an account and shouldn’t push many people away as it’s a widely used form of authentication. In addition to this, I think the target age of the app is 18-34 and that demographic is more than likely to have a social media account. This link will then pull their name, age and location into the app which will be used to build the user’s profile. That’s the social aspect checked, next is the fitness side of it. The app would ask the user to select what kind of work-outs they like to do the most and what goals they have, whether it’s to lose weight, build muscle or train for a 10km run. The app will then store their selected work-outs and when the user searches for a fitness friend the app will search other profiles for similar selected goals hopefully leading to a buddy-up where the pair will select a gym and meet-up to work-out together towards a common goal.
When a wants to ‘Buddy’ with another profile and the other user does the same the match is made and the direct messaging service can be launched and together they are shown the local gyms they can attend. If a user is purchasing access to the gym through the app there is a small £1 service charge. This is to keep the app free to use and free of intrusive adverts. In addition to the service charge to gain revenue there is also sponsored content which will push a gym straight to the top of the list if the gym has paid to appear in the sponsored listing. It is extremely important to keep the app free to use and free of in-app purchases because when users are immediately hit with a pay-wall it can cause them to bounce back out of the app never to use it again. Of course this is unwanted and there is a morale of the app which is to push people to get fit together.
Based upon the tremendous success of dating apps like Tinder within the app store and the constant bombardment of 30 second work-out apps, “get fit quick” apps and wearable technologies to encourage fitness I think that Buddy-Up would be right at home within the App Stores. In its peak, Tinder had around 10 million unique visitors per day worldwide (Tinder And Evolutionary Psychology”, 2014).
I think Buddy-Up could grab the public’s interest due to the Tinder style which millions have become to love. In addition to the aforementioned reason I think the app would be clear in the app store because of the clear logo displaying two people in synchronisation, a precise tagline and the clear screenshots which are embedded into this blog post. I also think it will be more successful than calorie counting groups on the internet such as Facebook as they’re random people sharing the similar interest, not directly connecting with each other and display the Web 2.0 from the early 2000s which has not changed whereas mobile apps are consistently changing the mobile technology landscape.
In light of a new European regulation being brought in known as General Data Protection Regulation (GDPR) members will select which marketing they wish to receive and there will be a clear choice to receive no marketing should they wish to choose that. Their data will be kept but never shared, sold or swapped in return for promotion or payment. They will be in control of their data and the service will be kept ethical and for the use of improving fitness amongst the users.
Hopefully you’ll be a buddy for people in the future, Buddy-Up!